1. The context- environment in which the communication takes place. It includes the time, surrounding, events, physical, culture and psychological climates.
2. The sender-receiver- the sender codifies the context of the message and selects its medium and channel. Both the sender and the receiver conceptualize, encode, and select the medium, channel, decode, interpret and provide feedback.
3. The message- this is the idea, content and feelings the individual wishes to share. Can be either verbal in that it is spoken or written or non-verbal and includes gestures body language smells symbols etc.
4. The medium- relates to that which is used to transmit the message .eg. radio, television, newspaper, magazines etc. NB. This must be appropriate for the context and the receiver
5. The channel- the means through which the message will be transmitted eg. Sound waves, light waves or other sense stimulating means. NB. Must be appropriate for the receiver and the context.
6. Feedback- this is the response of the receiver and the sender to each other.
7. Noise- this a barrier that affects the communication process
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